We have decided to move the date of our PR training launch from 30th November 2012 to 15th January 2013 as this will provide further business opportunities for attendees.
If you would like to attend, please email hayley@throughthedoorpromotions.com
Due to popular demand from existing clients, Through The Door Promotions are now offering PR and marketing training workshops. Through The Door Promotions will be offering these unique, informative and innovative workshops to SMEs and startups. The PR and marketing experts at Through The Door Promotions will arrange to visit companies and organisations in their offices and deliver onsite training in a range of strategies.
The courses are designed for entrepreneurs and business professionals with the responsibility for marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of any marketing strategy. Using specific case studies, participating in Through The Door Promotions courses will aid businesses and allow them to gain a thorough understanding of the role of PR and marketing and how to use the key aspects effectively.
Within their training courses Through The Door Promotions will be discussing and demonstrating various PR and marketing activities, which are effective and successful and the team will be showing companies how to implement each activity into both their marketing strategies and business. Through The Door Promotions will train businesses in both B2B and B2C marketing and tendering.
Through The Door Promotions may be a young company, consisting of young professionals, but between them they have gained dedicated experience within in-house marketing, business development, branding, journalism and media and they work with various businesses and corporations consisting of brands, corporate, SMEs and startups. Through The Door Promotions feel that their unique qualities place them in a prime position to help businesses improve their marketing strategies and target the younger generation.
In order for SMEs and start-ups to thoroughly understand what they have to offer within their training programs, Through The Door Promotions is cordially inviting you to a complimentary taster session:
Through The Door Promotions, PR and marketing experts invite you to a FREE afternoon of excellent and renowned consultation to help your business see effective results. We will be discussing various marketing strategies, which we have designed to help you promote your business, win new business, achieve sustainability, conduct market research and recognise and manage your corporate responsibilities.
FREE nibbles and wine
According to Tots100, the UK’s largest community of parent blogs, 50% of women have made a purchase based on a blog recommendation and 93% use social media to research new products before buying.
Tots100 published the largest ever survey of parent bloggers, the 2012 Parent Blogger Benchmark Survey, which asked 850 members of Tots100.
Parent blogging is gathering momentum in the UK, with over 4000 active blogs listed in the Tots100 directory. Mums, who say that blogging is a way to explore their creativity, capture precious family moments and focus their energy upon, write 97% of these sites.
The recently increased popularity in these Mummy blogs have also identified that closer, more trusting relationships need to be built between bloggers and brands. One third of bloggers surveyed have been asked to not disclose a paid relationship with a brand on their blog. In addition, 70% of bloggers say most information they receive from brands is simply not relevant to their blog.
Commenting on the survey, Sally Whittle, founder of Tots100, said; “The results suggest that blogging is becoming an increasingly important source of income for many families, and it’s the perfect time for brands to build relationships with parent bloggers. However, brands and PR professional must invest time and effort in to these relationships to reap the many rewards available.”
Other findings within the survey include:
50% of bloggers have met up with other bloggers in the local area, while 45% have attended an event hosted by a brand or PR agency.
The number of bloggers accepting paid links has fallen from 47% in 2011 to less than 20% in 2012.
As the Government relentlessly increases the tax on beer, pubs are suffering the most. According to the Campaign for Real Ale, 46 London Pubs have been turned into supermarkets, and a further 2,400 pubs have vanished completely from the capital. But it’s far too early to call time on the local. In London, many of our grand Victorian gin venues are being preserved and beautifully restored, as well as being revolutionised. A brand new breed of beer loving entrepreneurs are stripping back old pubs and revealing their bare essentials and restoring them to their former glory. But Sky Sports and cheap beer are nowhere to be seen. Craft Beer pubs around London can show just what can be achieved by disconnecting the old PA system and replacing it with micro brewed beers. London is witnessing the most active breweries and chain brands since the early 1900’s; but it isn’t just about the beer. The food has improved, nightlife has had life pumped into it – you are never far away from a quiz night, live music or open mic comedy nights. And now, to really outdo the competition, many pubs are hosting in house hairdressers, knitting groups and even vintage fashion boutiques are propping up the bar. With many reasons to stay in on a Saturday night, London’s pubs are offering reasons to get off the sofa and down your local. 
Less than a week to go until Run to the Beat and Through the Door Promotions is polishing up our training schedule and developing a running strategy:
Where does our iPod go?
What water bottle do we use?
There are water bottle stations, so do we use a plastic water bottle or a flask, and where do we dispose of the plastic bottle or how do we transfer the bottled water into the flask without stopping?
What music are we running to?
What clothes are we wearing?
What material of clothing?
Do we have the right trainers?
What do we eat beforehand or after?
Do we need to have a bun bag to carry valuables in?
If you can’t tell, panic is swiftly setting in. This is our first race so we are unsure of the protocol so it is complete guesswork, however, we are hoping (beyond hope) that we will be fully prepared on Sunday.
We have been training vigorously and this week is no different. We are aiming to run five miles each evening and two miles on Saturday morning so we can warm our muscles and prepare ourselves mentally for the 13.1 miles ahead on Sunday. We are also participating in other exercises including weights, yoga and spinning so we can improve our stamina and energy levels. Everyone running has seen an improvement in fitness and fitness levels (we are no longer crawling up the hill) and we are no longer terrified of the words half marathon. We are laughing in the face of fear, and running (13.1 miles) until it goes away.
Through our training regimes, we have learnt several tips on how to improve our technique, fitness, stamina and pace. We have listed below our top five tips to improve your run…
Good luck to everyone running in the Run to the Beat Half Marathon, and we look forward to meeting you at the start line.
Two weeks until Run to the Beat half marathon and training has been physically demanding, but we are beginning to notice a dramatic change in our fitness levels and we are now becoming stronger runners. As a competitive run (and we are under no illusions that we are coming first), we understand how important it is that we are physically and mentally prepared for such a daunting challenge, and we have been following an in depth training schedule, which includes a series of exercise strategies including running, swimming, yoga and weights. The structured plan improves endurance, stamina, strength, fitness and mobility. Through The Door Promotions have launched into training, adapting the training programme to our capabilities. We have also started a tailored diet consisting of all the minerals and vitamins our body needs during training. The night before the race we are indulging in a risotto and the morning of the race we will be enjoying pancakes and porridge and lots of water. Running has been the toughest challenge, as street running is very different to running on the treadmill (and more difficult due to tread and resistance) and we are all street-running novices. However, we are not going easy on ourselves. The streets in London can be steep without the runner realising, which can be a hindrance, so when running, we have been testing various surfaces including soft services, terrain including mud, sand and grass and hilly areas. These training tactics have not only boosted our fitness and endurance, but they have also mentally prepared us for the 13.1 miles, which are lying in wait. We have been really humbled by the support that we have received. We have already raised £587.50 (including Gift Aid) through Virgin Money Giving and a substantial amount (yet to be counted) from offline donations. We would appreciate and value any donations that you can offer to raise money for Medic to Medic, who are helping to increase the number of health workers through sponsorship and mentoring of students.
http://uk.virginmoneygiving.com/team/ThroughtheDoorPromotions
Follow our training, tips and trips on our social media pages
@through_thedoor
@hayleys2012
Facebook: http://www.facebook.com/throughthedoorpromotions
For more information on Medic to Medic, the charity that we are supporting please visit:
http://www.medictomedic.org.uk
@medictomedic
Facebook: http://www.facebook.com/MedictoMedic
At Through the Door Promotion’s we are passionate about giving back. We give back to the community in which we live and work, and we are always looking for new ways to raise money for various charities.
On 28th October, Through the Door Promotions will be taking part in Run to the Beat powered by Nike; London’s Music Half Marathon (13.1 miles). 18,500 runners will Run to the Beat as they pass multiple stages featuring the best music talent all the way to the finish line where the main stage will be playing the best music to greet them after such a triumph.
Through the Door Promotions will be running the half marathon in aid of Medic to Medic. Medic-to-Medic is a charity that sponsors medical students in underprivileged countries. The aim of the Medic to Medic is to guarantee the tuition fees for healthcare students who have academic potential, but are in financial need. With this consistency of income, students are able to focus on their studies until graduation.
http://www.medictomedic.org.uk/
Through The Door Promotions is raising money through Virgin Money Giving. We would really appreciate your support, sponsorship and donations to raise money and help Medic to Medic to continue their ongoing and important work to sponsor medical students in Malawi and provide medical help to those who need it most.
We really appreciate all your support and thank you for any donations.
Make a Difference… http://uk.virginmoneygiving.com/team/ThroughtheDoorPromotions
Follow our training @through_thedoor
With Autumn/Winter 2012/2013 fast approaching, Through the Door Promotions is planning to move into the next quarter. We have been in business for almost one year and 2012 has been successful and progressive so we have all the reason to celebrate our first birthday! Boasting a large selection of clients, a strong support system of employees, proven case studies and our first award; the HP Smart Business Next Generation Award, we have managed to developed a robust repertoire, and we don’t plan to slow down any time soon!
We have also increased our client base and are now working closely with charities. On October 28th, we will be participating in Run to the Beat powered by Nike+ to raise money for medical charity and client Medic to Medic, who sponsor medical students in Malawi. Run to the Beat is London’s half marathon and music festival. We are hoping to raise a significant amount of money for the charity so they can expand their sponsorship to medical students and develop a healthcare system in Malawi. Exciting things are happening so make sure you stay up to date so you don’t miss out on all the fun!
Needless to say, when a trusted solutions provider to the U.S defense and intelligence community such as Exceptional considers moving it’s customer relationship management (CRM) and email to the cloud, it needs a company such as CipherCloud the leader in cloud encryption to do the job. Thanks to CipherClouds encryption excellence and compliance with ITAR (International Traffic in Arms Regulations), barriers that previously stood in the way of the defense and intelligence community using the cloud are now broken down. ITAR’s regulatory demands and the need to strictly control access to data are just a few of the barriers that have previously stood in the way. However, the award-winning cloud encryption gateway secures sensitive data across a number of cloud applications, whilst performance remains intact. Research firm Gartner predicts that by 2016, 25 percent of enterprises will be using CipherClouds strong encryption, tokenisation and activity monitoring to eliminate problems such as data privacy and security. The breakthrough has positioned Exceptional Software in a place that enables them to help the defense and intelligence communities, who are building highly elastic and cost efficient private clouds, scale encryption-as-a-service in private clouds. A brief demo is available online on how CipherCloud eliminates the data privacy (www.pages.ciphercloud.com) but for those on the hunt for a few tips on protecting sensitive data in the cloud and how encryption-as-a-service in private clouds is now an opportunity, feel free to listen to the webcast on Thursday 27th September at 2:00pm (www.pages.ciphercloud.com)
Through The Door Promotions 