Training Day with Through The Door Promotions

Due to popular demand from existing clients, Through The Door Promotions are now offering PR and marketing training workshops. Through The Door Promotions will be offering these unique, informative and innovative workshops to SMEs and startups. The PR and marketing experts at Through The Door Promotions will arrange to visit companies and organisations in their offices and deliver onsite training in a range of strategies.

The courses are designed for entrepreneurs and business professionals with the responsibility for marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of any marketing strategy. Using specific case studies, participating in Through The Door Promotions courses will aid businesses and allow them to gain a thorough understanding of the role of PR and marketing and how to use the key aspects effectively.

Within their training courses Through The Door Promotions will be discussing and demonstrating various PR and marketing activities, which are effective and successful and the team will be showing companies how to implement each activity into both their marketing strategies and business. Through The Door Promotions will train businesses in both B2B and B2C marketing and tendering.

Through The Door Promotions may be a young company, consisting of young professionals, but between them they have gained dedicated experience within in-house marketing, business development, branding, journalism and media and they work with various businesses and corporations consisting of brands, corporate, SMEs and startups. Through The Door Promotions feel that their unique qualities place them in a prime position to help businesses improve their marketing strategies and target the younger generation.

In order for SMEs and start-ups to thoroughly understand what they have to offer within their training programs, Through The Door Promotions is cordially inviting you to a complimentary taster session:

Through The Door Promotions, PR and marketing experts invite you to a FREE afternoon of excellent and renowned consultation to help your business see effective results. We will be discussing various marketing strategies, which we have designed to help you promote your business, win new business, achieve sustainability, conduct market research and recognise and manage your corporate responsibilities.

FREE nibbles and wine

Step to the Beat Generation

Jack Kerouac created an entire generation; an explosion of new thinking, freewheeling and experimentation and exploration. Kerouac’s classic fifties novel On The Road defined the iconic and captivating beat generation of writers and poets and singers. Jack Kerouac introduced the phrase “Beat Generation” to characterise a perceived underground, anti conformist youth movement in America. Many thought that the use of the adjective beat reflected the tired and beaten feelings of the younger generation, but Kerouac expanded the meaning to include the undertones of upbeat, beatific and the musical association with being on the beat.

Central elements of the cultural phenomena included experimentation with drugs, exploring sexual orientation, an interest in Eastern religion, a rejection of materialism and the idealising of exuberant, unexpurgated means of expression and being, all of which were documented and inspired many of the artistic interpretations that developed from the Beat Generation.

As well as On the Road (1957), William S. Burroughs’s Naked Lunch (1959) and Allen Ginsberg’s Howl (1956) are among the best known examples of Beat Literature. Both Howl and Naked Lunch were the focus of obscenity trials that ultimately led to the liberation of publishing in the USA.

The members of the Beat Generation developed a reputation as new bohemian hedonists who celebrated and thrived off spontaneous creativity.

In the mid 1950’s the original Beat Generation writers who met in New York, ended up together in San Fran Cisco where they became friends with members of the poignant San Fran Cisco Renaissance. Then, in the 1960’s elements of the expanding Beat movement were incorporated into the Hippie counterculture.

Now it has been given the Hollywood treatment bringing the beat into the 21st century, inspiring a new wave of beat. Kerouac originally wanted Marlon Brando to play the leading man, and wrote a letter asking him to take on the role. However, Brando didn’t respond and Kerouac died before seeing his masterpiece adapted to the screen. In the seventies, Francis Ford Coppola bought the rights to the film, and over the years there has been a great speculation to which actor will play the lead. Now, fifty-five years after it was published, On The Road has finally been adapted to the big screen by Brazilian director Walter Salles. Starring Sam Riley as Sal and Garrett Hedlund as Dean Moriarty, the film is reintroducing the beat to a new generation.

Today’s beat artists include Patti Smith, Gabby Young and Beth Jeans Houghton and the Hooves of Destiny all inspired by original beat member Janis Joplin.

Museums are also paying homage to the beat, with Andy Warhol and Richard Avedon – a fashion photographer who documented the Beat Generation – displays in museums across the world.

So strum that guitar, dust of your Dylan record and open your mind. The beat is back!

The Future of HR!

Owning and managing around 19,000 properties, Walsall Housing Group (WHG) provides affordable, good quality homes and community based services to the local community. This makes WHG a significant employer within the region, which in turn places sizeable and growing demands on the HR team and its processes.

Walsall Housing Group opts for CIPHR+ for core HR systems and has moved on from on-premises to SaaS delivery of HR systems.

CIPHR (Computers In Personnel) is a leading supplier of HR software, payroll, absence and recruitment Solutions. It has been supplying elite people management solutions for over 29 years and remains one of the most established and trusted providers in the UK.

The phased approach taken by WHG sees the core HR systems implemented along with Notifications for improved workflow. CIPHR decisions adds real-time management reports and HR statistics, followed by employee self service facilities with CIPHR Net.

Dawn Pilbeam, System Analyst at WHG, says, “We were keen that the HR team took a leading roll in the decision process so that the chosen system had their commitment ad buy-in from the start. The general look and feel of CIPHR is good, the screens are intuitive and, with deeper scrutiny, we found that the report writing facilities are great.”

Ms Pilbeam adds, “We anticipate big time-savings from CIPHR and the reduction in paper usage will be huge. Early indications are very positive and we expect that the future implementation of CIPHR Net will take us to yet another dimension in functionality and efficiency.”

Everyday, some of the UK’s largest and most respected organisations, small businesses, charities and public sector bodies rely on CIPHR to effectively manage their employee data. It proved a unique breed of sophisticated integrated HR software solutions that can help organisations achieve their business goals.

For more information please visit – http://www.computersinpersonnelhr.com

 

 

Location Based Marketing

To put it simply – location based marketing is the art of transferring consumers shared location into revenue.

Location based marketing is very effective tool, that we all most probably use every day without even thinking about it.. But we’ll get to that later.

There are many different form of location-based marketing:

  • Location-based services (LBS): mobile apps such as foursquare and HotList that provide information or entertainment to users based on their location.
  • Near-field communications (NFC): technology that allows two devices that are in close proximity — between two and 20 centimeters — to exchange information.
  • Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

Out of the apps, Foursquare and Hotlist seems to be the most popular. Both these apps can be linked to Facebook, which is always nice! (It’ll make Facebook a bit more interesting for all of your stalkers.)

Foursquare offers users a fun way to explore their local area. The application works through a phone download. Users add the application to their phones then take it with them as they go out and do things.

HotList is another tool that can help users stay on top of where their friends have been, are and will be going. The application works by integrating Google Maps so users can get a visual on where others are. The user can see where their friends have been and discover places that they like to go. This allows the user to try new places and seek out new local attractions.

If you haven’t heard of these apps, I suggest you give them a go, you never know they might actually help you find something new.

The simplest form of LBM is going to have to be google maps. I think everyone has had that moment when you’re in an area you don’t know so well, and you are starving. The first thing you do is – Whip out the good old smart phone and type a key word like “food” or “Restaurant” into google maps. I’d suggest that all businesses register themselves on google maps, as it is honestly the first thing most of us will turn too.

Near Field Communications is one that has only recently come to the surface, due to the fact that it hasn’t been built into all smart phones (yet).  I’m pretty sure all Londoners have will know how it works, as the oyster card uses exactly the same principle. For example you could have a NFC spot on the outside of a shop and hold your phone up to it, and then all the information about the shop will pop up. You could potentially even do the same with products. I think this type of technology will still take anther year before it is actually used nationally. People always seem to be a little bit hesitant with new technology, especially something like this.

Location based advertising isn’t that big in the UK, but it works on the principle that – Say you are close to a fast food reasturant, and they are have an offer – You’ll receive a message on you phone with a voucher, which would obviously entice you to go there and eat a nice discounted meal.

I think in the next year or so this type of marketing will become the way forward. Most of us will have swanky smart phones that can do supposedly everything under the sun, and we are all on them constantly. So if a business wants to target the consumer, they should target them on smart phones, as we never go without them (Well at least I don’t).

Networking Event

This morning, Through the Door Promotions attended our first networking breakfast. Arriving at the RAF Club in Piccadilly at the bright but early time of 7am.

The networking breakfast happens once a week and is lead by a company called BRX, a business development group and a leading name in business networking.

As we arrived, we were ushered to the president suite where a breakfast was waiting as well as fresh orange juice, which was greatly appreciated in this hot weather. Multiple friendly faces greeted us and handshakes introduced the person attached to them and we were seated around a long table to begin the nuptials.

We expected a less formal event with standing and mingling involved. But instead everyone gave a formal one-minute presentation introducing themselves and their company and what they were looking to gain from the networking event. However, we realised that this was a far more efficient and organized strategy as it ensured that everyone was heard and placed in front of the correct decision makers, and companies could discover what other offerings and referrals were available.

Through the Door Promotions received positive feedback from a number of companies and received two referrals – one for a recruitment company and one from a public speaker. However, the most interesting aspect of the entire morning was receiving a range of cleverly and creatively designed business cards.

That Shit Cray

The ever modest Kanye West announced that “this is the best you will ever see in your life” as he dazzled under the spotlights of London 02 Arena. And last night, Through the Door Promotions was there to catch all of the action. Wearing a Givenchy leather T-shirt, Kanye West was joined on stage by a black clad Jay Z to present the biggest and most elaborate and electrifying show the 02 has ever seen! The two greatest performers nicknamed ‘the Throne’ who both have careers spanning over a decade, united to perform the track list from last years Watch the Throne album as well as diverting to their own extensive back catalogues. Jay Z’s best solo efforts provided well known songs including Empire State of Mind and Run this Town, while Kanye took the audience on a journey through his career performing songs from his first album College Dropout; Jesus Walks and All Falls Down as well as his more recent tracks All of the Lights and Stronger. And unsurprisingly, these solo choices were received with everyone out of their seats dancing and raising their glasses and with Jay Z a veteran of live performances, it is no revelation that he knows how to please a large crowd. And Kanye West must have been extremely satisfied to see over 23,000 people chant the lyrics to 2008 hit Heartless.

The opening sequence saw the pair stand aloft two vast pillars of light, upon which were projected scenes of wild animals. On such scene depicted an ocean view that hosted a great white shark swimming around, portraying the unnerving affect that the superstars were about to fall into their watery graves. Other animals featured included a cheetah and a vicious Doberman. And this animal theme was continued as they launched into ‘Welcome to the Jungle’ with images projected on a large screen including tigers, jaguars and cougars.

Other tracks featured further images that provided a respectful nod to the original music video. Otis came complete with a large American flag whist ‘No Church in the Wild’ offered a petrol bomb treatment.

Michael Jackson was also well and truly present at the arena; with Kanye claiming MJ had passed his gift onto the pair. And the banter continued during ‘All of the Lights’ where he stopped the track to announce, “This is the one time you can get away with it!” concerning the lyric following “Something wrong, I hold my head, MJ gone, our n**** dead!”

As Atlantic recently commented upon, one of the trademarks of the Throne tour has been the finale and Through the Door Promotions were not disappointed! “Big Pimpin”, “Gold Digger” and “99 Problems” were played in quick succession with the encore of “Paris” being played five times.  It is the biggest hip-hop song of the past two years and the entirety of the performance has now set a benchmark to which all stadium hip-hop will be judged.

New Job Arisen To Join Our PR Company!

An Exciting Opportunity Has Arisen To Join A Small Team!!
We are a PR company looking to hire people to create a sales and event planning team for our company.

Certain Requirements:

– You must be able to speak English
– Must have a valid work permit if out of the UK
– Must be confident and outgoing
– Must be interested in PR, advertising and marketing
– CV and photo required

Salary will be discussed and vary depending on experience but there is room for developing and moving up in the company and the PR industry.

Visit our Gumtree AD

http://www.gumtree.com/p/jobs/marketing-sales-and-event-planning-executive/96255872

or simply comment below.

Email: info@throughthedoorpromotions.com ……Send us your CV and a photo