Campaigns, Consultancy and Champagne

We have decided to move the date of our PR training launch from 30th November 2012 to 15th January 2013 as this will provide further business opportunities for attendees.

If you would like to attend, please email hayley@throughthedoorpromotions.com

Advertisements

Training Day with Through The Door Promotions

Due to popular demand from existing clients, Through The Door Promotions are now offering PR and marketing training workshops. Through The Door Promotions will be offering these unique, informative and innovative workshops to SMEs and startups. The PR and marketing experts at Through The Door Promotions will arrange to visit companies and organisations in their offices and deliver onsite training in a range of strategies.

The courses are designed for entrepreneurs and business professionals with the responsibility for marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of any marketing strategy. Using specific case studies, participating in Through The Door Promotions courses will aid businesses and allow them to gain a thorough understanding of the role of PR and marketing and how to use the key aspects effectively.

Within their training courses Through The Door Promotions will be discussing and demonstrating various PR and marketing activities, which are effective and successful and the team will be showing companies how to implement each activity into both their marketing strategies and business. Through The Door Promotions will train businesses in both B2B and B2C marketing and tendering.

Through The Door Promotions may be a young company, consisting of young professionals, but between them they have gained dedicated experience within in-house marketing, business development, branding, journalism and media and they work with various businesses and corporations consisting of brands, corporate, SMEs and startups. Through The Door Promotions feel that their unique qualities place them in a prime position to help businesses improve their marketing strategies and target the younger generation.

In order for SMEs and start-ups to thoroughly understand what they have to offer within their training programs, Through The Door Promotions is cordially inviting you to a complimentary taster session:

Through The Door Promotions, PR and marketing experts invite you to a FREE afternoon of excellent and renowned consultation to help your business see effective results. We will be discussing various marketing strategies, which we have designed to help you promote your business, win new business, achieve sustainability, conduct market research and recognise and manage your corporate responsibilities.

FREE nibbles and wine

UK blogs get parent power as Mummy blogs influence 50% of Consumers.

According to Tots100, the UK’s largest community of parent blogs, 50% of women have made a purchase based on a blog recommendation and 93% use social media to research new products before buying.

Tots100 published the largest ever survey of parent bloggers, the 2012 Parent Blogger Benchmark Survey, which asked 850 members of Tots100.

Parent blogging is gathering momentum in the UK, with over 4000 active blogs listed in the Tots100 directory. Mums, who say that blogging is a way to explore their creativity, capture precious family moments and focus their energy upon, write 97% of these sites.

The recently increased popularity in these Mummy blogs have also identified that closer, more trusting relationships need to be built between bloggers and brands. One third of bloggers surveyed have been asked to not disclose a paid relationship with a brand on their blog. In addition, 70% of bloggers say most information they receive from brands is simply not relevant to their blog.

Commenting on the survey, Sally Whittle, founder of Tots100, said; “The results suggest that blogging is becoming an increasingly important source of income for many families, and it’s the perfect time for brands to build relationships with parent bloggers. However, brands and PR professional must invest time and effort in to these relationships to reap the many rewards available.”

Other findings within the survey include:

50% of bloggers have met up with other bloggers in the local area, while 45% have attended an event hosted by a brand or PR agency.

The number of bloggers accepting paid links has fallen from 47% in 2011 to less than 20% in 2012.

Run to the Beat – Step in Time

Two weeks until Run to the Beat half marathon and training has been physically demanding, but we are beginning to notice a dramatic change in our fitness levels and we are now becoming stronger runners. As a competitive run (and we are under no illusions that we are coming first), we understand how important it is that we are physically and mentally prepared for such a daunting challenge, and we have been following an in depth training schedule, which includes a series of exercise strategies including running, swimming, yoga and weights. The structured plan improves endurance, stamina, strength, fitness and mobility. Through The Door Promotions have launched into training, adapting the training programme to our capabilities. We have also started a tailored diet consisting of all the minerals and vitamins our body needs during training. The night before the race we are indulging in a risotto and the morning of the race we will be enjoying pancakes and porridge and lots of water. Running has been the toughest challenge, as street running is very different to running on the treadmill (and more difficult due to tread and resistance) and we are all street-running novices. However, we are not going easy on ourselves. The streets in London can be steep without the runner realising, which can be a hindrance, so when running, we have been testing various surfaces including soft services, terrain including mud, sand and grass and hilly areas. These training tactics have not only boosted our fitness and endurance, but they have also mentally prepared us for the 13.1 miles, which are lying in wait. We have been really humbled by the support that we have received. We have already raised £587.50 (including Gift Aid) through Virgin Money Giving and a substantial amount (yet to be counted) from offline donations. We would appreciate and value any donations that you can offer to raise money for Medic to Medic, who are helping to increase the number of health workers through sponsorship and mentoring of students.

http://uk.virginmoneygiving.com/team/ThroughtheDoorPromotions

Follow our training, tips and trips on our social media pages

@through_thedoor

@hayleys2012

Facebook: http://www.facebook.com/throughthedoorpromotions

For more information on Medic to Medic, the charity that we are supporting please visit:

http://www.medictomedic.org.uk

@medictomedic

Facebook: http://www.facebook.com/MedictoMedic

 

Marketing Week Live!

Marketing Week Live 2012 was a huge success this year, filling the Olympia with countless exhibitions, presentations and live shows. Suppliers and marketing companies were offering various services and products that have been designed to increase business awareness, promotion and customers.

Walking around the large event, it was difficult to direct our way through the large maze of stands, which were both upstairs and downstairs. The event was filled with innovative products and campaigns promising to give businesses the boost and branding they need to get themselves noticed during the recession.

The presentations, which were given by key speakers from large brands such as coca cola, gave insightful information and advice in regards to achieving effective marketing, PR, campaigns and business development. Major brands from various sectors highlighted the importance of physical interactions with consumers.

Speakers included Coca-Cola’s Market Activation Director Zoe Howorth, Bob Burgess from Heineken and many other marketing experts.

The importance of engaging with your consumers was heavily exercised at Marketing Week, with lots of gimmicks and guerrilla marketing styles which targeted consumers directly.

Marketing Week also highlighted the popular marketing and sales techniques that are currently a prime choice in this economical climate. CRM, data capture and Big Data and consultancy were the major themes and topics for discussion. Through the Door Promotions have these strategies implemented within our business continuity infrastructure, however, we don’t use them to their full advantages and targeted events such as Marketing Week Live are designed to help agencies and small companies like ourselves achieve the full potential that is available.

Another main topic was languages. Through the Door Promotions are able to speak multiple languages including Italian, Turkish, German, French and Russian, and employment vacancies (especially in the communication industries) are now requiring that candidates speak another language. This is because the world is getting smaller. With the introduction of multiple social media platforms and many companies branching internationally, languages are becoming compulsory within a business.

During the peak of the recession, developing green credentials and choosing environmentally friendly products was cut in regards to budget and saving money. However, many companies are realising that these specific products save money in the long run; therefore green credentials are being considered again. Whether it is in companies recycling methods, energy saving methods, or marketing and collateral methods.

Green credentials and environmental options were another major topic at the event, and Through The Door Promotions discussed the current options with various exhibiting stands and discovered the issues, solutions and advice available to implement a successful and effective green credential strategy.

At Marketing Week Live 2012 where there were four leading exhibitions:

Online Marketing Show – detailing the latest techniques and expert advice on how companies can effectively communicate with their target audience.

Insight Show – where leading suppliers offered expert advice on marketing research solutions.

In-store Show – Revealing the latest trends and innovations for marketing campaigns.

Data Marketing Show – offering the latest trends, issues and research on data and direct marketing strategies.

Marketing Week Live is one of the UK’s largest marketing events. The show offers an array of educational content, which is freely available for all marketing professionals. We even got to meet two baby pandas!

 

 

 

FOOD: A CASE OF COUNTRIES

Jennyfer Taieb and Clemence Groseille are two French interns in Paris. They have come to London for two months to work for Through the Door Promotions. Below, in their blog post, they discuss the issues that they face being hungry students in the bright lights of the city.

As we welcome our second month and continue our affair with London, we are still experiencing a new culture, a new language and a new home.

Food is very important to us and we have been determined to do our own cooking, as we want to learn English recipes, we begun our English journey by writing a shopping list. However, we quickly realised that the price exceeded our simple student budget.

Therefore, because the price for healthier food is greater, crisps, sweets and fast food have become our staple diet. With the desire to eat equilibrium we admitted defeat, as the aspiration to live the high life in London including food, was deterred by the high prices in London.

Basic food prices are similar to those in France, but sincerely, the quality of meat and fish offered in supermarkets do not really inspire confidence. The best option is to go to a butcher or fishmongers, but we are wary of the cost.

But in a month, we have become savvy and have found solutions to this problem (not without difficulty). Buy basics in the bigger supermarkets that are still priced within our budget and make the rest of our purchases in low cost supermarkets. Therefore, we are not cutting quality, only cost. The solution works well, but London remains an expensive city, though this hasn’t removed its amazement, surprise or inviting ambiance.