Campaigns, Consultancy and Champagne

We have decided to move the date of our PR training launch from 30th November 2012 to 15th January 2013 as this will provide further business opportunities for attendees.

If you would like to attend, please email hayley@throughthedoorpromotions.com

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Training Day with Through The Door Promotions

Due to popular demand from existing clients, Through The Door Promotions are now offering PR and marketing training workshops. Through The Door Promotions will be offering these unique, informative and innovative workshops to SMEs and startups. The PR and marketing experts at Through The Door Promotions will arrange to visit companies and organisations in their offices and deliver onsite training in a range of strategies.

The courses are designed for entrepreneurs and business professionals with the responsibility for marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of any marketing strategy. Using specific case studies, participating in Through The Door Promotions courses will aid businesses and allow them to gain a thorough understanding of the role of PR and marketing and how to use the key aspects effectively.

Within their training courses Through The Door Promotions will be discussing and demonstrating various PR and marketing activities, which are effective and successful and the team will be showing companies how to implement each activity into both their marketing strategies and business. Through The Door Promotions will train businesses in both B2B and B2C marketing and tendering.

Through The Door Promotions may be a young company, consisting of young professionals, but between them they have gained dedicated experience within in-house marketing, business development, branding, journalism and media and they work with various businesses and corporations consisting of brands, corporate, SMEs and startups. Through The Door Promotions feel that their unique qualities place them in a prime position to help businesses improve their marketing strategies and target the younger generation.

In order for SMEs and start-ups to thoroughly understand what they have to offer within their training programs, Through The Door Promotions is cordially inviting you to a complimentary taster session:

Through The Door Promotions, PR and marketing experts invite you to a FREE afternoon of excellent and renowned consultation to help your business see effective results. We will be discussing various marketing strategies, which we have designed to help you promote your business, win new business, achieve sustainability, conduct market research and recognise and manage your corporate responsibilities.

FREE nibbles and wine

UK blogs get parent power as Mummy blogs influence 50% of Consumers.

According to Tots100, the UK’s largest community of parent blogs, 50% of women have made a purchase based on a blog recommendation and 93% use social media to research new products before buying.

Tots100 published the largest ever survey of parent bloggers, the 2012 Parent Blogger Benchmark Survey, which asked 850 members of Tots100.

Parent blogging is gathering momentum in the UK, with over 4000 active blogs listed in the Tots100 directory. Mums, who say that blogging is a way to explore their creativity, capture precious family moments and focus their energy upon, write 97% of these sites.

The recently increased popularity in these Mummy blogs have also identified that closer, more trusting relationships need to be built between bloggers and brands. One third of bloggers surveyed have been asked to not disclose a paid relationship with a brand on their blog. In addition, 70% of bloggers say most information they receive from brands is simply not relevant to their blog.

Commenting on the survey, Sally Whittle, founder of Tots100, said; “The results suggest that blogging is becoming an increasingly important source of income for many families, and it’s the perfect time for brands to build relationships with parent bloggers. However, brands and PR professional must invest time and effort in to these relationships to reap the many rewards available.”

Other findings within the survey include:

50% of bloggers have met up with other bloggers in the local area, while 45% have attended an event hosted by a brand or PR agency.

The number of bloggers accepting paid links has fallen from 47% in 2011 to less than 20% in 2012.

The pub isn’t dead, it’s different…

As the Government relentlessly increases the tax on beer, pubs are suffering the most. According to the Campaign for Real Ale, 46 London Pubs have been turned into supermarkets, and a further 2,400 pubs have vanished completely from the capital. But it’s far too early to call time on the local. In London, many of our grand Victorian gin venues are being preserved and beautifully restored, as well as being revolutionised. A brand new breed of beer loving entrepreneurs are stripping back old pubs and revealing their bare essentials and restoring them to their former glory. But Sky Sports and cheap beer are nowhere to be seen. Craft Beer pubs around London can show just what can be achieved by disconnecting the old PA system and replacing it with micro brewed beers. London is witnessing the most active breweries and chain brands since the early 1900’s; but it isn’t just about the beer. The food has improved, nightlife has had life pumped into it – you are never far away from a quiz night, live music or open mic comedy nights. And now, to really outdo the competition, many pubs are hosting in house hairdressers, knitting groups and even vintage fashion boutiques are propping up the bar. With many reasons to stay in on a Saturday night, London’s pubs are offering reasons to get off the sofa and down your local.