Marketing Week Live 2012 was a huge success this year, filling the Olympia with countless exhibitions, presentations and live shows. Suppliers and marketing companies were offering various services and products that have been designed to increase business awareness, promotion and customers.
Walking around the large event, it was difficult to direct our way through the large maze of stands, which were both upstairs and downstairs. The event was filled with innovative products and campaigns promising to give businesses the boost and branding they need to get themselves noticed during the recession.
The presentations, which were given by key speakers from large brands such as coca cola, gave insightful information and advice in regards to achieving effective marketing, PR, campaigns and business development. Major brands from various sectors highlighted the importance of physical interactions with consumers.
Speakers included Coca-Cola’s Market Activation Director Zoe Howorth, Bob Burgess from Heineken and many other marketing experts.
The importance of engaging with your consumers was heavily exercised at Marketing Week, with lots of gimmicks and guerrilla marketing styles which targeted consumers directly.
Marketing Week also highlighted the popular marketing and sales techniques that are currently a prime choice in this economical climate. CRM, data capture and Big Data and consultancy were the major themes and topics for discussion. Through the Door Promotions have these strategies implemented within our business continuity infrastructure, however, we don’t use them to their full advantages and targeted events such as Marketing Week Live are designed to help agencies and small companies like ourselves achieve the full potential that is available.
Another main topic was languages. Through the Door Promotions are able to speak multiple languages including Italian, Turkish, German, French and Russian, and employment vacancies (especially in the communication industries) are now requiring that candidates speak another language. This is because the world is getting smaller. With the introduction of multiple social media platforms and many companies branching internationally, languages are becoming compulsory within a business.
During the peak of the recession, developing green credentials and choosing environmentally friendly products was cut in regards to budget and saving money. However, many companies are realising that these specific products save money in the long run; therefore green credentials are being considered again. Whether it is in companies recycling methods, energy saving methods, or marketing and collateral methods.
Green credentials and environmental options were another major topic at the event, and Through The Door Promotions discussed the current options with various exhibiting stands and discovered the issues, solutions and advice available to implement a successful and effective green credential strategy.
At Marketing Week Live 2012 where there were four leading exhibitions:
Online Marketing Show – detailing the latest techniques and expert advice on how companies can effectively communicate with their target audience.
Insight Show – where leading suppliers offered expert advice on marketing research solutions.
In-store Show – Revealing the latest trends and innovations for marketing campaigns.
Data Marketing Show – offering the latest trends, issues and research on data and direct marketing strategies.
Marketing Week Live is one of the UK’s largest marketing events. The show offers an array of educational content, which is freely available for all marketing professionals. We even got to meet two baby pandas!
This morning, Through the Door Promotions attended our first networking breakfast. Arriving at the RAF Club in Piccadilly at the bright but early time of 7am.
The networking breakfast happens once a week and is lead by a company called BRX, a business development group and a leading name in business networking.
As we arrived, we were ushered to the president suite where a breakfast was waiting as well as fresh orange juice, which was greatly appreciated in this hot weather. Multiple friendly faces greeted us and handshakes introduced the person attached to them and we were seated around a long table to begin the nuptials.
We expected a less formal event with standing and mingling involved. But instead everyone gave a formal one-minute presentation introducing themselves and their company and what they were looking to gain from the networking event. However, we realised that this was a far more efficient and organized strategy as it ensured that everyone was heard and placed in front of the correct decision makers, and companies could discover what other offerings and referrals were available.
Through the Door Promotions received positive feedback from a number of companies and received two referrals – one for a recruitment company and one from a public speaker. However, the most interesting aspect of the entire morning was receiving a range of cleverly and creatively designed business cards.
Through The Door Promotions will be doing a once a fortnight video — highlighting how the business is growing and our exciting activities. This video is for the Women in Enterprise section of the Mail, and will be featured on their YouTube site. Furthermore, we shall be writing a monthly blog for them.
Check out the video!