As the Government relentlessly increases the tax on beer, pubs are suffering the most. According to the Campaign for Real Ale, 46 London Pubs have been turned into supermarkets, and a further 2,400 pubs have vanished completely from the capital. But it’s far too early to call time on the local. In London, many of our grand Victorian gin venues are being preserved and beautifully restored, as well as being revolutionised. A brand new breed of beer loving entrepreneurs are stripping back old pubs and revealing their bare essentials and restoring them to their former glory. But Sky Sports and cheap beer are nowhere to be seen. Craft Beer pubs around London can show just what can be achieved by disconnecting the old PA system and replacing it with micro brewed beers. London is witnessing the most active breweries and chain brands since the early 1900’s; but it isn’t just about the beer. The food has improved, nightlife has had life pumped into it – you are never far away from a quiz night, live music or open mic comedy nights. And now, to really outdo the competition, many pubs are hosting in house hairdressers, knitting groups and even vintage fashion boutiques are propping up the bar. With many reasons to stay in on a Saturday night, London’s pubs are offering reasons to get off the sofa and down your local.
The London 2012 Olympics was the epitome of patriotism, sincerity, pride and British culture and attitude. When something big happens, we all come together and share the experience. And we are sure that Great Britain will share this enthusiasm for the upcoming Paralympics also!
The legacy is the next topic of discussion, and whatever is decided, the London 2012 Olympics and the British attitude should continue, and Kindness UK are making sure that it will.
Kindness UK, a non-profit humanitarian organisation with the sole endeavor of sharing, promoting and uniting kindness, are soon hosting a General Assembly of the World Kindness Movement at their Cricklewood Headquarters from the 18th – 20th September 2012. The conference will bring together kindness movement from across the world including Australia, China, Dubai, India, Italy, Japan, Korea, the USA and obviously the UK. Chosen members of the public will join the delegates and Dr. David R. Hamilton PhD, a world expert in Oxytocin (the Happy Hormone) will be presenting.
David Jamilly, founder of Kindness UK said; ‘we are incredibly excited that London can once again be the forefront of developing a brighter and kinder future.”
To put it simply – location based marketing is the art of transferring consumers shared location into revenue.
Location based marketing is very effective tool, that we all most probably use every day without even thinking about it.. But we’ll get to that later.
There are many different form of location-based marketing:
- Location-based services (LBS): mobile apps such as foursquare and HotList that provide information or entertainment to users based on their location.
- Near-field communications (NFC): technology that allows two devices that are in close proximity — between two and 20 centimeters — to exchange information.
- Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.
Out of the apps, Foursquare and Hotlist seems to be the most popular. Both these apps can be linked to Facebook, which is always nice! (It’ll make Facebook a bit more interesting for all of your stalkers.)
Foursquare offers users a fun way to explore their local area. The application works through a phone download. Users add the application to their phones then take it with them as they go out and do things.
HotList is another tool that can help users stay on top of where their friends have been, are and will be going. The application works by integrating Google Maps so users can get a visual on where others are. The user can see where their friends have been and discover places that they like to go. This allows the user to try new places and seek out new local attractions.
If you haven’t heard of these apps, I suggest you give them a go, you never know they might actually help you find something new.
The simplest form of LBM is going to have to be google maps. I think everyone has had that moment when you’re in an area you don’t know so well, and you are starving. The first thing you do is – Whip out the good old smart phone and type a key word like “food” or “Restaurant” into google maps. I’d suggest that all businesses register themselves on google maps, as it is honestly the first thing most of us will turn too.
Near Field Communications is one that has only recently come to the surface, due to the fact that it hasn’t been built into all smart phones (yet). I’m pretty sure all Londoners have will know how it works, as the oyster card uses exactly the same principle. For example you could have a NFC spot on the outside of a shop and hold your phone up to it, and then all the information about the shop will pop up. You could potentially even do the same with products. I think this type of technology will still take anther year before it is actually used nationally. People always seem to be a little bit hesitant with new technology, especially something like this.
Location based advertising isn’t that big in the UK, but it works on the principle that – Say you are close to a fast food reasturant, and they are have an offer – You’ll receive a message on you phone with a voucher, which would obviously entice you to go there and eat a nice discounted meal.
I think in the next year or so this type of marketing will become the way forward. Most of us will have swanky smart phones that can do supposedly everything under the sun, and we are all on them constantly. So if a business wants to target the consumer, they should target them on smart phones, as we never go without them (Well at least I don’t).
This morning, Through the Door Promotions attended our first networking breakfast. Arriving at the RAF Club in Piccadilly at the bright but early time of 7am.
The networking breakfast happens once a week and is lead by a company called BRX, a business development group and a leading name in business networking.
As we arrived, we were ushered to the president suite where a breakfast was waiting as well as fresh orange juice, which was greatly appreciated in this hot weather. Multiple friendly faces greeted us and handshakes introduced the person attached to them and we were seated around a long table to begin the nuptials.
We expected a less formal event with standing and mingling involved. But instead everyone gave a formal one-minute presentation introducing themselves and their company and what they were looking to gain from the networking event. However, we realised that this was a far more efficient and organized strategy as it ensured that everyone was heard and placed in front of the correct decision makers, and companies could discover what other offerings and referrals were available.
Through the Door Promotions received positive feedback from a number of companies and received two referrals – one for a recruitment company and one from a public speaker. However, the most interesting aspect of the entire morning was receiving a range of cleverly and creatively designed business cards.
The ever modest Kanye West announced that “this is the best you will ever see in your life” as he dazzled under the spotlights of London 02 Arena. And last night, Through the Door Promotions was there to catch all of the action. Wearing a Givenchy leather T-shirt, Kanye West was joined on stage by a black clad Jay Z to present the biggest and most elaborate and electrifying show the 02 has ever seen! The two greatest performers nicknamed ‘the Throne’ who both have careers spanning over a decade, united to perform the track list from last years Watch the Throne album as well as diverting to their own extensive back catalogues. Jay Z’s best solo efforts provided well known songs including Empire State of Mind and Run this Town, while Kanye took the audience on a journey through his career performing songs from his first album College Dropout; Jesus Walks and All Falls Down as well as his more recent tracks All of the Lights and Stronger. And unsurprisingly, these solo choices were received with everyone out of their seats dancing and raising their glasses and with Jay Z a veteran of live performances, it is no revelation that he knows how to please a large crowd. And Kanye West must have been extremely satisfied to see over 23,000 people chant the lyrics to 2008 hit Heartless.
The opening sequence saw the pair stand aloft two vast pillars of light, upon which were projected scenes of wild animals. On such scene depicted an ocean view that hosted a great white shark swimming around, portraying the unnerving affect that the superstars were about to fall into their watery graves. Other animals featured included a cheetah and a vicious Doberman. And this animal theme was continued as they launched into ‘Welcome to the Jungle’ with images projected on a large screen including tigers, jaguars and cougars.
Other tracks featured further images that provided a respectful nod to the original music video. Otis came complete with a large American flag whist ‘No Church in the Wild’ offered a petrol bomb treatment.
Michael Jackson was also well and truly present at the arena; with Kanye claiming MJ had passed his gift onto the pair. And the banter continued during ‘All of the Lights’ where he stopped the track to announce, “This is the one time you can get away with it!” concerning the lyric following “Something wrong, I hold my head, MJ gone, our n**** dead!”
As Atlantic recently commented upon, one of the trademarks of the Throne tour has been the finale and Through the Door Promotions were not disappointed! “Big Pimpin”, “Gold Digger” and “99 Problems” were played in quick succession with the encore of “Paris” being played five times. It is the biggest hip-hop song of the past two years and the entirety of the performance has now set a benchmark to which all stadium hip-hop will be judged.
April is a big month for Through the Door Promotions and a busy one for the team. And we can assure you if your April seemed uneventful, it certainly isn’t now! Public House, Islington is hosting a series of events throughout the month and you would be mad as a hatter to miss them. On Wednesday 8th, Public House are launching their new cocktail menu with a literary twist, and on the 24th they are hosting their 2nd monthly liquid book club with this months book being a Jeeves and Wooster novel and an absolute classic! And if this isn’t enough, Public House has collaborated with Sacred Gin and on the 10th April they are presenting an entirely free evening (which is never a bad thing) specifically for the Islington community. And to top it off in the most glamorous and extravagant fashion, deriving from the closure of the Angel Islington gay bar, Public House is opening its doors on the 19th for its very first “Inter Course” Supper Club. With food, drink and music, this is already proving to be an evening of dazzling entertainment. And with cocktail classes being offered throughout April, we can safely (but not very soberly) say that the cocktails will certainly be flowing.
Last week gave a substantial insight to what April and the rest of 2012 has in store for Through the Door Promotions! And to say that we are excited is an understatement. (We think quivering, nervous wrecks rocking back and forth aimlessly in the corner would be more accurate). With the rate the company is growing, we are super thrilled to announce that we have moved into our new offices in Shoreditch. We are settling in and loving the blackboard wall! We would also like to welcome Hayley Smith to the fold (cult), our new Account Executive. We are all enthusiastic to have her on board and looking forward to seeing the results of her contributions and efforts to the company.
Another glimpse into the future last week showed that not only is the company growing, but so is our reputation and client database. Through the Door Promotions attended a series of beneficial meetings with many potential clients and we are all looking forward to working extremely hard on the up and coming projects and events! Watch this space!
Mark Twain once said, “Work and play are used to describe the same thing under differing conditions.” And here at Through the Door Promotions, this is our thought exactly!