Kindness UK

The London 2012 Olympics was the epitome of patriotism, sincerity, pride and British culture and attitude. When something big happens, we all come together and share the experience.  And we are sure that Great Britain will share this enthusiasm for the upcoming Paralympics also!

The legacy is the next topic of discussion, and whatever is decided, the London 2012 Olympics and the British attitude should continue, and Kindness UK are making sure that it will.

Kindness UK, a non-profit humanitarian organisation with the sole endeavor of sharing, promoting and uniting kindness, are soon hosting a General Assembly of the World Kindness Movement at their Cricklewood Headquarters from the 18th – 20th September 2012. The conference will bring together kindness movement from across the world including Australia, China, Dubai, India, Italy, Japan, Korea, the USA and obviously the UK. Chosen members of the public will join the delegates and Dr. David R. Hamilton PhD, a world expert in Oxytocin (the Happy Hormone) will be presenting.

David Jamilly, founder of Kindness UK said; ‘we are incredibly excited that London can once again be the forefront of developing a brighter and kinder future.”

 

 

Booking tables Vs. Reservation free

Booking tables Vs. Reservation free has been a debate that has been going on for years. Which way do we prefer to dine? Do Brits prefer to book in advance at a known restaurant so there are no surprises, or do we prefer to be spontaneous and go where we find?

Sometimes life is thinking outside the box and leaving your comfort zone, and not knowing exactly where you are going to eat. This can lead to some of the best restaurants, and some of the worst. But isn’t life all about trial and error and trying new things. How can you taste new experiences if you visit the same restaurant and order the same dish every week? Would you go on holiday and eat British food the entire time? No booking required not only gives you restaurant leverage and life experience it also gives dining an edge.

However, queuing half an hour for a table is not fun, and unless you visit an unpopular restaurant, then queuing and waiting are the ultimate sacrifices. It is a great feeling when the maître d finds your name and ushers you efficiently to your waiting table. There is also a quality of dining, which can only be achieved when reserving a table, and this is beneficial when you bring guests and business prospects. Familiarity of a good venue and great food provides a relaxing experience without any unwanted hiccups.

There are strong arguments for and against, and it is all about individual preference and situation. Finding new restaurants can be just as exciting as dining at old ones, but the comfort and recognition within a good restaurant cannot be beaten. What do you think? Do you prefer booking or reservation free?

 

Health – The Olympic Way

As the consultant nutritionist to the British Olympic Association from 1990 to 2001, Jane Griffin has worked with a range of Olympic Sports including archery, badminton, rowing and canoeing. She has since worked in a variety of teams including English cricket and a number of partnership rugby unions, football and netball clubs. In 2002, Jane received the Ibex award for Professional Achievement from the British Dietetic Association and in the same year was voted one of the top ten leading dieticians in the UK.

So, we can’t think of anyone better to advise us on an Olympians diet and eating habits. Health and fitness are the focus this year, and an athletes diet is equally as important as their training regime.

“While you sit watching the Olympics, think about what those athletes have put into their bodies and think of what’s in yours. Use the Olympics to make some simple changes – try to exercise more and eat more healthily – but don’t lose the enjoyment factor. What better place to start than while watching the Olympics?  Swap the high fat, high salty nibbles – you don’t need them if you are just sitting in a chair. Instead prepare healthy TV snacks and healthy mini meals such as Thai Prawn Cocktail Sandwich or Seeded Carrot Flapjacks or a slightly more substantial meal such as a Halfway Pizza that you can produce quickly at meal times. Buy in plenty of white and brown sliced bread, low fat spread and low fat soft cheese to spread on the bread and then have a supply of suitable fillings ready in the fridge and kitchen.” Explains Jane.

She continues “Healthy ideas for fillings include protein based foods such as sliced and cooked meats, smoked salmon, canned tuna or mackerel, hard boiled eggs chopped and mixed with salad cream or low fat mayonnaise, peanut butter and jam. Remember, these are the sort of foods Olympic athletes have been training on!”

Through The Door Promotions are already stocking up our fridges!

I Can Do It 2012!

London and Glasgow will host the greatest motivational and inspirational event in the world this September.

Some of the worlds greatest teachers, best selling authors, spiritual leaders and an Olympic gold medallist will be in London at the I Can Do It! conference this September. In its fourth year in London, the line-up includes Louise L. Hay, Dr Wayne W. Dyer, Dr Brian Weiss, Dame Kelly Holmes, Dr David Hamilton and many more.

The two-day conference is a once in a lifetime opportunity to work personally with the aforementioned.

Here is the full London line-up

  • Louise L. Hay
  • Dr Wayne W. Dyer
  • Dr Brian Weiss
  • Dame Kelly Holmes
  • Cheryl Richardson
  • Robert Holden
  • Anita Moorjani
  • Dr David Hamilton
  • Janey Lee-Grace
  • John Parkin
  • Marie-Claire Carlyle
  • Phil Parker
  • John Whiteman
  • Kyle Gray

Saturday 22nd and Sunday 23rd September

Logan Hall, Institute of Education, 20 Bedford Way, London WC1H OAL

And for the first time, I Can Do It! is coming to Scotland! Hosted in Glasgow’s iconic and largest conference centre, the SECC, you will be joined by the best authors and influencers in the mind, body and spirit scene from across the UK as well as a fantastic line up of Scottish authors.

Here is the full Scotland line-up

  • Louise L. Hay
  • Dr Wayne W. Dyer
  • Dr Brian Weiss
  • Cheryl Richardson
  • Sonia Choquette
  • Robert Holden
  • Anita Moorjani
  • Dr David Hamilton
  • Ali Campbell
  • Kyle Gray
  • Andrea Garner
  • Janey Lee-Grace
  • Marie-Claire Carlyle
  • Louise Presley-Turner

Saturday 15th September to Sunday 16th September

The Clyde Auditorium, Exhibition Way, Glasgow, G3 8YW

Over the weekends, there will be opportunities for speaker interviewers, author signings and a bookshop selling a variety of Hay House products.

Weekend tickets available from £229.

Please visit http://www.hayhouse.co.uk

Marketing Week Live!

Marketing Week Live 2012 was a huge success this year, filling the Olympia with countless exhibitions, presentations and live shows. Suppliers and marketing companies were offering various services and products that have been designed to increase business awareness, promotion and customers.

Walking around the large event, it was difficult to direct our way through the large maze of stands, which were both upstairs and downstairs. The event was filled with innovative products and campaigns promising to give businesses the boost and branding they need to get themselves noticed during the recession.

The presentations, which were given by key speakers from large brands such as coca cola, gave insightful information and advice in regards to achieving effective marketing, PR, campaigns and business development. Major brands from various sectors highlighted the importance of physical interactions with consumers.

Speakers included Coca-Cola’s Market Activation Director Zoe Howorth, Bob Burgess from Heineken and many other marketing experts.

The importance of engaging with your consumers was heavily exercised at Marketing Week, with lots of gimmicks and guerrilla marketing styles which targeted consumers directly.

Marketing Week also highlighted the popular marketing and sales techniques that are currently a prime choice in this economical climate. CRM, data capture and Big Data and consultancy were the major themes and topics for discussion. Through the Door Promotions have these strategies implemented within our business continuity infrastructure, however, we don’t use them to their full advantages and targeted events such as Marketing Week Live are designed to help agencies and small companies like ourselves achieve the full potential that is available.

Another main topic was languages. Through the Door Promotions are able to speak multiple languages including Italian, Turkish, German, French and Russian, and employment vacancies (especially in the communication industries) are now requiring that candidates speak another language. This is because the world is getting smaller. With the introduction of multiple social media platforms and many companies branching internationally, languages are becoming compulsory within a business.

During the peak of the recession, developing green credentials and choosing environmentally friendly products was cut in regards to budget and saving money. However, many companies are realising that these specific products save money in the long run; therefore green credentials are being considered again. Whether it is in companies recycling methods, energy saving methods, or marketing and collateral methods.

Green credentials and environmental options were another major topic at the event, and Through The Door Promotions discussed the current options with various exhibiting stands and discovered the issues, solutions and advice available to implement a successful and effective green credential strategy.

At Marketing Week Live 2012 where there were four leading exhibitions:

Online Marketing Show – detailing the latest techniques and expert advice on how companies can effectively communicate with their target audience.

Insight Show – where leading suppliers offered expert advice on marketing research solutions.

In-store Show – Revealing the latest trends and innovations for marketing campaigns.

Data Marketing Show – offering the latest trends, issues and research on data and direct marketing strategies.

Marketing Week Live is one of the UK’s largest marketing events. The show offers an array of educational content, which is freely available for all marketing professionals. We even got to meet two baby pandas!

 

 

 

FOOD: A CASE OF COUNTRIES

Jennyfer Taieb and Clemence Groseille are two French interns in Paris. They have come to London for two months to work for Through the Door Promotions. Below, in their blog post, they discuss the issues that they face being hungry students in the bright lights of the city.

As we welcome our second month and continue our affair with London, we are still experiencing a new culture, a new language and a new home.

Food is very important to us and we have been determined to do our own cooking, as we want to learn English recipes, we begun our English journey by writing a shopping list. However, we quickly realised that the price exceeded our simple student budget.

Therefore, because the price for healthier food is greater, crisps, sweets and fast food have become our staple diet. With the desire to eat equilibrium we admitted defeat, as the aspiration to live the high life in London including food, was deterred by the high prices in London.

Basic food prices are similar to those in France, but sincerely, the quality of meat and fish offered in supermarkets do not really inspire confidence. The best option is to go to a butcher or fishmongers, but we are wary of the cost.

But in a month, we have become savvy and have found solutions to this problem (not without difficulty). Buy basics in the bigger supermarkets that are still priced within our budget and make the rest of our purchases in low cost supermarkets. Therefore, we are not cutting quality, only cost. The solution works well, but London remains an expensive city, though this hasn’t removed its amazement, surprise or inviting ambiance.

Location Based Marketing

To put it simply – location based marketing is the art of transferring consumers shared location into revenue.

Location based marketing is very effective tool, that we all most probably use every day without even thinking about it.. But we’ll get to that later.

There are many different form of location-based marketing:

  • Location-based services (LBS): mobile apps such as foursquare and HotList that provide information or entertainment to users based on their location.
  • Near-field communications (NFC): technology that allows two devices that are in close proximity — between two and 20 centimeters — to exchange information.
  • Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

Out of the apps, Foursquare and Hotlist seems to be the most popular. Both these apps can be linked to Facebook, which is always nice! (It’ll make Facebook a bit more interesting for all of your stalkers.)

Foursquare offers users a fun way to explore their local area. The application works through a phone download. Users add the application to their phones then take it with them as they go out and do things.

HotList is another tool that can help users stay on top of where their friends have been, are and will be going. The application works by integrating Google Maps so users can get a visual on where others are. The user can see where their friends have been and discover places that they like to go. This allows the user to try new places and seek out new local attractions.

If you haven’t heard of these apps, I suggest you give them a go, you never know they might actually help you find something new.

The simplest form of LBM is going to have to be google maps. I think everyone has had that moment when you’re in an area you don’t know so well, and you are starving. The first thing you do is – Whip out the good old smart phone and type a key word like “food” or “Restaurant” into google maps. I’d suggest that all businesses register themselves on google maps, as it is honestly the first thing most of us will turn too.

Near Field Communications is one that has only recently come to the surface, due to the fact that it hasn’t been built into all smart phones (yet).  I’m pretty sure all Londoners have will know how it works, as the oyster card uses exactly the same principle. For example you could have a NFC spot on the outside of a shop and hold your phone up to it, and then all the information about the shop will pop up. You could potentially even do the same with products. I think this type of technology will still take anther year before it is actually used nationally. People always seem to be a little bit hesitant with new technology, especially something like this.

Location based advertising isn’t that big in the UK, but it works on the principle that – Say you are close to a fast food reasturant, and they are have an offer – You’ll receive a message on you phone with a voucher, which would obviously entice you to go there and eat a nice discounted meal.

I think in the next year or so this type of marketing will become the way forward. Most of us will have swanky smart phones that can do supposedly everything under the sun, and we are all on them constantly. So if a business wants to target the consumer, they should target them on smart phones, as we never go without them (Well at least I don’t).