Campaigns, Consultancy and Champagne

We have decided to move the date of our PR training launch from 30th November 2012 to 15th January 2013 as this will provide further business opportunities for attendees.

If you would like to attend, please email hayley@throughthedoorpromotions.com

Advertisements

Training Day with Through The Door Promotions

Due to popular demand from existing clients, Through The Door Promotions are now offering PR and marketing training workshops. Through The Door Promotions will be offering these unique, informative and innovative workshops to SMEs and startups. The PR and marketing experts at Through The Door Promotions will arrange to visit companies and organisations in their offices and deliver onsite training in a range of strategies.

The courses are designed for entrepreneurs and business professionals with the responsibility for marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of any marketing strategy. Using specific case studies, participating in Through The Door Promotions courses will aid businesses and allow them to gain a thorough understanding of the role of PR and marketing and how to use the key aspects effectively.

Within their training courses Through The Door Promotions will be discussing and demonstrating various PR and marketing activities, which are effective and successful and the team will be showing companies how to implement each activity into both their marketing strategies and business. Through The Door Promotions will train businesses in both B2B and B2C marketing and tendering.

Through The Door Promotions may be a young company, consisting of young professionals, but between them they have gained dedicated experience within in-house marketing, business development, branding, journalism and media and they work with various businesses and corporations consisting of brands, corporate, SMEs and startups. Through The Door Promotions feel that their unique qualities place them in a prime position to help businesses improve their marketing strategies and target the younger generation.

In order for SMEs and start-ups to thoroughly understand what they have to offer within their training programs, Through The Door Promotions is cordially inviting you to a complimentary taster session:

Through The Door Promotions, PR and marketing experts invite you to a FREE afternoon of excellent and renowned consultation to help your business see effective results. We will be discussing various marketing strategies, which we have designed to help you promote your business, win new business, achieve sustainability, conduct market research and recognise and manage your corporate responsibilities.

FREE nibbles and wine

Sugar CRM

Today, Pure360, a privately owned, results driven direct digital marketing provider improving customer ROI via email and mobile marketing, today announced their new integration with customer relationship management company Sugar CRM. Sugar is designed to help clients communicate with prospects, share sales information and maintain good customer service.

The integration allows Pure360 customers to keep their email marketing activities in sync with their CRM system, track and analyse campaign results, create more effective campaigns and build more ROI.

This amalgamation means that Pure360 now works with a number of insight driven technology platforms including CRM programs Microsoft Dynamics and Sales Force.

It is extremely important to maintain a single customer view and this incorporation benefits customers as it combines CRM customer data with powerful segmentation and marketing automation features of email, social and mobile.

 

 

 

 

 

 

Marketing Week Live!

Marketing Week Live 2012 was a huge success this year, filling the Olympia with countless exhibitions, presentations and live shows. Suppliers and marketing companies were offering various services and products that have been designed to increase business awareness, promotion and customers.

Walking around the large event, it was difficult to direct our way through the large maze of stands, which were both upstairs and downstairs. The event was filled with innovative products and campaigns promising to give businesses the boost and branding they need to get themselves noticed during the recession.

The presentations, which were given by key speakers from large brands such as coca cola, gave insightful information and advice in regards to achieving effective marketing, PR, campaigns and business development. Major brands from various sectors highlighted the importance of physical interactions with consumers.

Speakers included Coca-Cola’s Market Activation Director Zoe Howorth, Bob Burgess from Heineken and many other marketing experts.

The importance of engaging with your consumers was heavily exercised at Marketing Week, with lots of gimmicks and guerrilla marketing styles which targeted consumers directly.

Marketing Week also highlighted the popular marketing and sales techniques that are currently a prime choice in this economical climate. CRM, data capture and Big Data and consultancy were the major themes and topics for discussion. Through the Door Promotions have these strategies implemented within our business continuity infrastructure, however, we don’t use them to their full advantages and targeted events such as Marketing Week Live are designed to help agencies and small companies like ourselves achieve the full potential that is available.

Another main topic was languages. Through the Door Promotions are able to speak multiple languages including Italian, Turkish, German, French and Russian, and employment vacancies (especially in the communication industries) are now requiring that candidates speak another language. This is because the world is getting smaller. With the introduction of multiple social media platforms and many companies branching internationally, languages are becoming compulsory within a business.

During the peak of the recession, developing green credentials and choosing environmentally friendly products was cut in regards to budget and saving money. However, many companies are realising that these specific products save money in the long run; therefore green credentials are being considered again. Whether it is in companies recycling methods, energy saving methods, or marketing and collateral methods.

Green credentials and environmental options were another major topic at the event, and Through The Door Promotions discussed the current options with various exhibiting stands and discovered the issues, solutions and advice available to implement a successful and effective green credential strategy.

At Marketing Week Live 2012 where there were four leading exhibitions:

Online Marketing Show – detailing the latest techniques and expert advice on how companies can effectively communicate with their target audience.

Insight Show – where leading suppliers offered expert advice on marketing research solutions.

In-store Show – Revealing the latest trends and innovations for marketing campaigns.

Data Marketing Show – offering the latest trends, issues and research on data and direct marketing strategies.

Marketing Week Live is one of the UK’s largest marketing events. The show offers an array of educational content, which is freely available for all marketing professionals. We even got to meet two baby pandas!

 

 

 

Location Based Marketing

To put it simply – location based marketing is the art of transferring consumers shared location into revenue.

Location based marketing is very effective tool, that we all most probably use every day without even thinking about it.. But we’ll get to that later.

There are many different form of location-based marketing:

  • Location-based services (LBS): mobile apps such as foursquare and HotList that provide information or entertainment to users based on their location.
  • Near-field communications (NFC): technology that allows two devices that are in close proximity — between two and 20 centimeters — to exchange information.
  • Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

Out of the apps, Foursquare and Hotlist seems to be the most popular. Both these apps can be linked to Facebook, which is always nice! (It’ll make Facebook a bit more interesting for all of your stalkers.)

Foursquare offers users a fun way to explore their local area. The application works through a phone download. Users add the application to their phones then take it with them as they go out and do things.

HotList is another tool that can help users stay on top of where their friends have been, are and will be going. The application works by integrating Google Maps so users can get a visual on where others are. The user can see where their friends have been and discover places that they like to go. This allows the user to try new places and seek out new local attractions.

If you haven’t heard of these apps, I suggest you give them a go, you never know they might actually help you find something new.

The simplest form of LBM is going to have to be google maps. I think everyone has had that moment when you’re in an area you don’t know so well, and you are starving. The first thing you do is – Whip out the good old smart phone and type a key word like “food” or “Restaurant” into google maps. I’d suggest that all businesses register themselves on google maps, as it is honestly the first thing most of us will turn too.

Near Field Communications is one that has only recently come to the surface, due to the fact that it hasn’t been built into all smart phones (yet).  I’m pretty sure all Londoners have will know how it works, as the oyster card uses exactly the same principle. For example you could have a NFC spot on the outside of a shop and hold your phone up to it, and then all the information about the shop will pop up. You could potentially even do the same with products. I think this type of technology will still take anther year before it is actually used nationally. People always seem to be a little bit hesitant with new technology, especially something like this.

Location based advertising isn’t that big in the UK, but it works on the principle that – Say you are close to a fast food reasturant, and they are have an offer – You’ll receive a message on you phone with a voucher, which would obviously entice you to go there and eat a nice discounted meal.

I think in the next year or so this type of marketing will become the way forward. Most of us will have swanky smart phones that can do supposedly everything under the sun, and we are all on them constantly. So if a business wants to target the consumer, they should target them on smart phones, as we never go without them (Well at least I don’t).

Networking Event

This morning, Through the Door Promotions attended our first networking breakfast. Arriving at the RAF Club in Piccadilly at the bright but early time of 7am.

The networking breakfast happens once a week and is lead by a company called BRX, a business development group and a leading name in business networking.

As we arrived, we were ushered to the president suite where a breakfast was waiting as well as fresh orange juice, which was greatly appreciated in this hot weather. Multiple friendly faces greeted us and handshakes introduced the person attached to them and we were seated around a long table to begin the nuptials.

We expected a less formal event with standing and mingling involved. But instead everyone gave a formal one-minute presentation introducing themselves and their company and what they were looking to gain from the networking event. However, we realised that this was a far more efficient and organized strategy as it ensured that everyone was heard and placed in front of the correct decision makers, and companies could discover what other offerings and referrals were available.

Through the Door Promotions received positive feedback from a number of companies and received two referrals – one for a recruitment company and one from a public speaker. However, the most interesting aspect of the entire morning was receiving a range of cleverly and creatively designed business cards.