Today, Pure360, a privately owned, results driven direct digital marketing provider improving customer ROI via email and mobile marketing, today announced their new integration with customer relationship management company Sugar CRM. Sugar is designed to help clients communicate with prospects, share sales information and maintain good customer service.
The integration allows Pure360 customers to keep their email marketing activities in sync with their CRM system, track and analyse campaign results, create more effective campaigns and build more ROI.
This amalgamation means that Pure360 now works with a number of insight driven technology platforms including CRM programs Microsoft Dynamics and Sales Force.
It is extremely important to maintain a single customer view and this incorporation benefits customers as it combines CRM customer data with powerful segmentation and marketing automation features of email, social and mobile.