The Great Book Migration

Here at Through the Door Promotions, we all enjoy relaxing with a well-made cup of team and immersing ourselves with a good book. There is nothing better than entering another world and being introduced to an entire range of heroes, heroines and villains and being told their stories regardless of whether they are fact or fiction; realistic or unbelievable.

So that is why were extremely happy to hear that according to a poll of 2000 people, the average UK resident spends 7 hours and 54 minutes reading a book each week. Over 53% of the nation welcome a good book and read on a daily basis for at least an hour, and 7 out of ten people will have heard of an E-reader.

But what do you prefer, the convenience and efficiency of an E-reader or the feel, smell and representation of a book?

The same poll also revealed that the average UK bookworm will get through two and three quarter books each month. The most popular reasons for picking up a book are escaping the everyday stresses and problems of reality and to broaden ones knowledge. However, for some, reading books hide ulterior motives.

Over a third of people admit that they have hidden behind a book to check on someone they admire, avoid a conversation or simply sit back and indulge of a spot of subtle people watching.

This national joy of reading has prompted laser eye surgery specialist, Ultralase to launch the campaign, The Great Book Migration with the support of former athletic – and patient – Jonathan Edwards. The campaign will track 100 books, and their travels, across the UK. The titles will vary from classic horrors such as Dracula to modern day romances such as One Day. The titles can be found in a range of public places with ‘Read Me’ labels attached to their covers. Those who find one of the marked books will then be invited to join the migration and using social media and mobile technology such as QR codes will be able to let followers know where they found it. Let us know what you think about this!!

If you want to find out more information about The Great Book Migration please visit www.on.fb.me/JX5CR4

 

 

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