BA: Giving Holidays a Sporting Chance

British Airways has announced that it will be showing a selection of the best sports films voted by Team GB and Paralympics GB. The films will be showcased to BA customers flying during the London 2012 Olympic and Paralympic Games.

The athletes nominated over thirty titles with Coach Carter receiving the most votes, and Cool Running’s (which would have got our vote) coming a close second.

Oliver Stone’s award winning Any Given Sunday took home the bronze medal and was favoured by various athletes including Gymnast Louis Smith. Triathlete Helen Jenkins voted for the boxing classic Rocky while Olympic Champion Ben Ainslie swaps water for racing with his preference to Formula One documentary film Senna.

Other nominations included Chariots of Fire, Dodgeball, Goal, Bend it like Beckham, Remember the Titans, Million Dollar Baby, Wimbledon, Jerry Maguire, Invincible, Happy Gilmore and Rumble in the Jungle.

Team GB rower, Zac Purchase said of his favourite film; “I don’t think you could get better than Al Pacino’s ‘inches’ speech in Any Given Sunday. It’s such a poignant moment, with many true parallels with the way each and every sportsperson across the world prepares for the performance of their loves.”

Facebook users were also asked to vote, with the winning vote being Chariots of Fire, with Cool Runnings (our favourite if we haven’t mentioned it before) and Rocky taking silver and bronze. The classic films were the Facebook voters choice.

Everyone enjoys a good film whilst on a plane journey,  and this campaign allows customers to enjoy the great sporting classics in preparation for London 2012.

As well as the film initiative, BA customers will also be able to enjoy an Olympic themed menu created by Michelin star chef Simon Hulstone, who worked with Heston Blumenthal to develop this project. To accompany the food, a specially created soundtrack will be available for passengers to tune into where they will be able to hear uplifting music and commentary from iconic British moments from previous games.

Along with the classics, British Airways will also be playing 2012 Olympic film Fast Girls, which follows the British relay team. There will also be a dedicated sports channel, which includes a number of Olympic, and Paralympic related programmes, such as the journey to London 2012.

Finally, BA customers will also be able to enjoy to short film BOY. BOY was produced exclusively for British Airways. Starring veteran British actor Timothy Small, it is filmed in the Velodrome in the Olympic Park.

The Airline is encouraging the nation to get behind the UK this summer, as well as giving you a sporting chance to book a holiday. Where were you during the London 2012 Olympics?


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