London 2012 – Inspiring beauty

With Max Factor UK’s unveiling of their sports inspired make-up look, we realize that the Olympics are not only influencing sportspeople but everyone.

The new ‘sports chic’ look will be worn not only by the female athletes but also their escorts during the victory ceremonies. The look is also available to the public through simple step-by-step guides online meaning that even women who haven’t picked up a powder puff in their lives can share the looks of the likes Jessica Ennis and Victoria Pendleton.

This is not the first time Olympics has inspired style with Karl Lagerfeld, design legend, whose sports inspired designs will feature in a London pop-up store by the end of the month.

These looks may be likely to make jaws drop, however can sport and beauty really be merged?

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