The days of wine and roses are over

Forget wine, abandon the jug of Pimms and put down that chilled bottle of beer, because the must have drink of summer 2012 is the Strawberry Daiquiri. Sales are up 28% on last year alone and it is expected that Brits will drink more than nine million will drink the sweet, crowd pleasing cocktail this summer. The trend is the result of improved weather conditions and an increase in home made cocktails. Wimbledon is also a major factor as it incorporates strawberries.

According to cocktail experts Funkin, Strawberry puree sales are up by 27.62% which is the equivalent of 9,049,700 individual cocktails (or a great weekend) and the Strawberry producers have seen an increase in strawberry harvesting this year.

Funkin also reports that the demand for strawberries has increased massively and strawberry growers have harvested 52,000 tons of strawberries.

There has been a definite rise in cocktail culture, however, it has moved from the bars to groups of friends socialising and recreating their favourite cocktails at home. The days of pouring a simple gin and tonic or participating in the simple act of removing an ice cold beer from the fridge has been replaced with more sophisticated options including the classic cocktails like the Daiquiri. With summer of events now underway and lots of occasions for entertaining, people are deciding to become their own bartenders.

Britain’s second favourite flavour is Rasberry, with 6 million cocktails being made, where Passion Fruit has seen an increase of 29%.

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