Berlin fashion week was kicked off with an exclusive celebration held at the Friedrichstrasse AllSaints’ store. Popular music and even more popular fashion figures were prominent features within the celebrations.
Sneak previews of the new A/W12 collection, launching 19th July were on show and with copious amounts of positive feedback and applause; the designer can rest in the knowledge that the full collection will receive an equal reception from the public.
Guests were treated to live music including Azari & III, Blitz Kids and Eva Padberg (German model, singer and actress) and spoiled with a €25 gift card and a delicious selection of Babuska vodka cocktails and Tiger Beer.
With the companies Basement sessions, which exhibit live performances, interviews and podcasts of new members of the industry for a worldwide audience, music has always been extremely important to AllSaints’ so the impulsive and spontaneous music of Azari & III was a perfect present from AllSaints’ to Berlin.
AllSaints hope that the event has provided further confirmation that they are a brand that’s enthusiastic about music as well as fashion.